Archive | November, 2011

5 ways to get more interested newsletter subscribers

Newsletters are a great way to keep business partners, customers and potential clients in the loop of what is going on in your business and industry. The number of subscribers you have doesn’t matter if they aren’t opening your newsletter. Most email marketing services do have analytics. Take a look at what your open rate […]

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Top 3 reasons why you should have SMS and how you can use it

SMS (Short Messaging Service) has become a mainstream way of mobile marketing and advertising. Businesses of all sizes, from Fortune 500 companies down to mom and pop shops, are starting to capitalize on this new from of marketing. Between retail stores to restaurants, almost any industry can find a new way to reach their target market. […]

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Google+ and your brand

Google+ Brand Pages have finally come! We’ve been extremely excited about this launch, and even received early access to Google+ Pages (circle us here!), that we’ve already dug in deep to learn all about it. A lot of people and businesses alike ask “how will Google+ Pages be different from Facebook? How will it be […]

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Social Researching: what your consumer wants…now.

Have you participated in social researching? Social researching is the combination of marketing research and social media. It’s a way for businesses and brands to know what their current customers want, how they want it, and when they want it. You’ve either participated in a survey or conducted one. If you’ve taken a survey before, […]

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Using QR Codes for social researching

We’ve blogged about QR Codes 101, just like everyone else. But we’ve seen a lot of business that do use QR Codes use it in the most basic form, a link to the website or Facebook page. What are they doing to keep them staying on that link once it is scanned? Recently, we utilized […]

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How to utilize social media during a storm crisis

This past weekend, western Massachusetts (tCSA home base), as well we other parts of New England got hit hard by a nor’eastern… in October! As crazy as that sounds, it happened. The aftermath of the storm brought power outages, roadblocks and many civilians without a warm place to sleep. In the time of power outages, […]

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