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Videos is one of the biggest shifts happening in social media and marketing right now. Between mobile technology and video specific platforms on the rise, video content is growing, and continuing to grow in the coming years. According to Forbes, 59% of executives would rather watch video than read text. While nothing is ever really certain regarding the future of social media, below are four video trends to start incorporating:
With the surge in Live-Streaming on platforms like Facebook, Instagram and Periscope, there are several ways you can effectively engage with your followers. It’s opportunity to really engage with them as the video is recording. From highlighting how a dish is being prepared at your restaurant or an office tour of your facility, there are many ways your business can utilize live-streaming. If your business attends or hosts events, Live-streaming is an amazing opportunity to engage people before, during, and after the event. Platforms like Snapchat continue to rise in Live-streaming and video content consumption.
2. Temporary Video Content
Speaking of Snapchat, this platform is growing in popularity very quickly. Brands need to start embracing the “disappearing” content trend that doesn’t seem to be going anywhere. In fact, Instagram recently updated it’s platform to mimic a lot of the similar features Snapchat has. Although it may not make sense or seem unnatural to see your marketing content evaporate into a digital space, marketers need to remember that Snapchat is predicted to each 217 million daily active users by the end of 2017. Since Snapchat has surpassed Facebook in total video views, it’s about time we really started to take notice a temporary video content and how does your business make a permanent impact.
3. Video Storytelling
Storytelling has always been a part of how we communicate and engage with users online, and this coming year, we’ll see more of it. Telling your company’s story through video is a highly-effective way to build engagement, nurture relationships, motivate your audience and overall build excitement around your brand. When done right, stories share relatable information that evokes emotion and creates a memorable experience, ultimately driving an action.
4. Native Advertising
Yes, native advertising is one of the oldest trends on this list, but get ready for it to explode in video for 2017. It’s been used for years by brands looking for an easy way to get natural-looking visibility without the commercialized ads. Over time, native ads have become a sneakier, yet is still an effective way to get the potential customers’ attention. We may also see newer, more improved forms of native advertising offered by major publishers, or brands who have previously opted not to offer this method of advertising.
For any brand or business that has yet to get serious about a video marketing strategy, the time is now. Most likely some, if not all, of your competition is already utilizing video in some way, shape, or form. As your developing your strategy for upcoming year, put video towards the top of the list. Have questions on how to incorporate video in your strategy? Contact us today.