More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% ...
Instagram is more than just that app your kids are on. Did you know that Instagram is one of the 10 most popular social media sites in the world? Even being one of the biggest platforms out there right now, many businesses aren’t utilizing the social platform to its fullest potential.
1. Do Your Research
With social media, you should never just jump in. Spend some time researching how users in your community are using Instagram, how your competitors are using Instagram, and spend time learning the basics of the platform. If you’re an overachiever like we are, you can even research hashtags those accounts are using and see if they are worth incorporating into your own posts. But most importantly, who are you trying to target? Research your target audience and their Instagram use. What hashtags do they normally use? What is the frequency of posts you should create? Spending a little time in the beginning pulling together your research will save you time and ultimately money in the long run.
2. Build Your Audience
If you’re starting out on Instagram, two things may come to mind: “how do I get followers”, and “what do I post”? If you sell products, you may have an easier time starting your account and gaining traction. If your business offers services, you may have to spend some time doing a little research to determine how you can utilize the popular platform. Follow important people to your business: current customers, staff, business partners, etc. To gain followers, there are a few simple things you can do to jumpstart your account: cross promote on other platforms, create contests, or even utilizing the proper hashtags. After you build your initial audience, you have to remain active and encourage users to engage with you. Instagram is an ideal platform for facilitating user-generated content. Encourage your followers to post photos of your products, utilizing your services, or posting a review.
3. Utilize Hashtags
Instagram utilizes hashtags almost the same way Twitter does. Using popular hashtags that are relevant to your business, industry, and community are useful tactics for gaining visibility. From creating your brand’s own hashtag to using popular hashtags like #TBT can help you be seen by a larger audience. Outside from using hashtags in your post, start engaging with other users you want to target that already use that hashtag. Hashtags are a great way for your business to be found, but it also a great way to search.
With the ongoing evolution of Instagram (addition of 15 second videos and future opportunity of advertising), it is important to start your Instagram presence on the right track. Remember, when starting any new account, test things out for yourself and see what works best for your business and it’s social media audiences.