4 Things To Know About Instagram’s Hyperlapse App

Instagram released Hyperlapse, an app that uses algorithm processing to create movie-quality tracking shots and fast time-lapse videos. The best part is, you don’t need to spend thousands of dollars on camera equipment. Instagram’s new app is free.

Here are a few things you need to know about Hyperlapse:

1. It’s Is Simple
Not everyone is a video expert, and even few people know how to actually take great videos on their mobile devices. Hyperlapse’s main screen is simple. Just click the white circle when you are ready to record. The best part is, you don’t have to hold it down. You can tap once to begin recording, and tap again to finish. You then get to edit the Hyperlapse to generate the lapse as quick or as slow as you like (from 1x to 12x). You can choose whether to share the video to Facebook or Instagram, or you can just save it to your camera roll. That’s it.

2. Experiment
Have no shame in testing the app out before figuring out a way to incorporate it into your Instagram strategy. Find out what lapses your audience would be interested in seeing, but more importantly, the lapses they will engage with. From product development to some fun behind the scenes videos in your office, you have an opportunity to really add more in to your 15 second videos than ever before.

3. Engage Your Followers
From creating a story with the new mobile video app to creating contests that allow your audiences to create their own, Hyperlapse can be a great tool for engaging followers. You can slowly build a story for your followers to latch on to. One thing you don’t want to do is get overly excited about Hyperlapse and start steering away from the content that has already won over your followers.

4. You Can Still Filter It
After taking a video with Hyperlapse, you can upload it to, you still have the opportunity to add a filter to the video. This gives your video another round of editing to create a more compelling video.

So, the big question is: how will you use Hyperlapse in your Instagram and social media strategies? Are there any changes and updates you’d like to see to the app? For example, we’d love to see a future version of Hyperlapse the ability to upload audio to the video. Let us know in the comments below.

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