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Every platform has ongoing algorithm changes. Major players, like Facebook, have basically become a pay-to-play platform. With the continuing changes in the feeds, your strategy needs to generate content that gets people to consume, engage, and share. There are many ways you can increase your social media reach without costing you any additional advertising dollars. Below, we ironed our four specific ways your business can increase their reach:
1. Video Content
Video is not just a trend in content, it’s shaping the social media world. Videos have a higher opportunity to garnish more reach than photos, increasing the chance to get your brand in front of new eyes. Develop a video strategy that you can easily incorporate in to your content calendar that allows you to use across platforms. Be sure your content in the video aligns with your strategy and really give an opportunity for your followers to engage. If you don’t have a video budget or lack video editing skills, simply use your cell phone to film and upload. Facebook even lets you create short slideshow videos within the network itself.
You can even go LIVE! Live videos on Facebook, Instagram, Snapchat, Periscope and other networks, generate a lot of interaction. YouTube now lets you stream live from your channel as well. Let your followers get to know your brand and your team, tease upcoming events, Q & A sessions, behind the scenes, and more. There are countless opportunities.
Hashtags are everywhere. Learn how to use them correctly, and more importantly, efficiently. There are two essential points of hashtag(ing): 1. Generate extra exposure for your company, making it easier for potential new customers to find you and 2. Part of a marketing campaign for search and user engagement. If you are already using hashtags but don’t see much traction, audit your hashtag list. Figure out which ones are working and which ones aren’t and adjust your hashtag strategy accordingly.
3. Participate in Groups
Facebook Groups, LinkedIn Groups and Pinterest Group Boards are just a few group chatting opportunities. Social media is time consuming. It’s a fact. But one thing most businesses forget to do is schedule time for actual engagement and interaction with people. What’s the point of pumping out content if no one is interacting. Groups is a great opportunity to interact with those in the industry or have similar interests. When you participate in conversation in groups, you build your trust. Engagement in groups leads to engagement on pages.
4. Collaborate with Influencers
Collaborating with influencers isn’t always instant, but it can be a great way to increase your social media reach from a trusted source. Most businesses don’t recognize the power of Local Influencers, people that can share for a much more immediate local turnaround. The real secret is to find the right influencer(s) who are aligned with who your brand’s target market it.
With this fast changing industry, stay on top of trends and look for opportunities to be a head of the curve ball. Are you looking for more ways to increase your reach? Let’s collaborate! Contact us today!