The 5th Annual Podcamp Western Mass, an “unconference” dedicated to social media literacy, rocked the Kittredge Center at Holyoke Community College on March 30, 2013. A dizzying amount of panels and informative sessions occurred where knowledge and ideas served as currency. I was fortunate enough to attend a hard-hitting seminar, moderated by Leslie [...]

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For more on a Social Media Crisis Plan, click here.

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Here are three things you need to know about Vine, Twitter’s new mobile video app, when utilizing it for marketing.

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Facebook announced a big change recently, it’s new graph search. I know what most are thinking, “Facebook is changing again?!”. But this change is different. The new Graph Search will focus on four things: people, photos, places, and interests.

So what does this mean? It means local marketing is going to change… [...]

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