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With the ever changing landscape of social media, it’s important to stay up to date. Facebook adds new features what seems like everyday, the stories feature gets added to multiple social platforms, and video is blowing up every platform possible. It’s time to get savvy in social media and digital marketing. Read the five tips we’ve compiled for your brand to get you started.
1. Make Sure Your Brand is in Order
Before joining any social media accounts or revamping your accounts, you first need to understand your brand and make sure it’s in order. Know your audience, where they are, and what time they are online. Be sure your brand aligns across all social media platforms. Social Media icons should be synchronized, the tone and voice of your brand should be similar, and developing a crisis protocol for negative feedback, remarks, or comments.
2. Have a Plan
What does your business want out of social media? What is that one goal your business is looking to reach using social? Do you want more followers on Facebook? More Like on Instagram? More visitors to your website? To increase sales? Having a strategy ready for your brand will help keep your efforts focused, goal and progress in check, and understanding of how your brand will be presented online. The best way to evaluate if the plan is working by following the metrics for each platform. It’s important to create a plan that is adaptable, just like your brand will need to be as social media evolves.
3. Be Authentic
People today can see right through the sales gimmicks from your social media pages. If you want to be successful on social media then you have to build relationships with your audience. Time to trash the sales messaging and look at what your customers want from you for content. Consumers are more apt to purchase from a brand via social media if they act and treat customers like a human being. They aren’t buying your BS… so stop posting about it.
4. Engage, Engage, Engage
Social media is not a broadcasting tool, but a communication tool. Don’t just put your products and/or services on blast. Develop content that encourages your customers to want to respond, share, engage. Don’t be afraid to initiate a conversation with them either when they leave a comment or ask a question. Be social! Engaging and interacting with your audience is a simple, yet an effective way to build relationships and ambassadors on social media. Engaging with your audience will encourage them to share and talk about your company to their networks.
5. Measure Metrics
In most social platforms, the more engagement your post receives, the more staying power your post has in the news feed. From Facebook’s Reactions to Instagram commenting, look into what content drives more engagement. Reach is always important factor, but if your content doesn’t drive engagement, then it doesn’t drive clicks. Whether it’s weekly, monthly or quarterly, actively check your analytics.
At the end of the day, find resources you find valuable. Staying as up to date as possible on the ever-changing world of Social Media will help your brand stay current and valuable in the eyes of your customers. Looking to stay updated on social media and more? Sign up below!