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Why Your Business Should Advertising On YouTube
When people think online advertising, YouTube sometimes seems to fall off the radar. YouTube ads are a little secret among advertisers. Yes, we all impatiently wait for the Skip button to activate so we can move to the video we want to watch, but lately, businesses are creating engaging ads. Ads we want to watch.
Here are four reasons to try out YouTube advertising for your business:
- Lots of volume: YouTube is the No. 2 search engine in the world and gets over 6 billion hours viewed per month—and that number will only increase.
- Low costs: With YouTube ads, in some cases, you’re only paying a few cents per view for the in-stream (show before the video) or in-display ads (show during the video on the bottom of the screen). That’s a huge bargain for generating brand awareness. Want to know the best thing is? You’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first. (Score!)
- Sales: Depending on your industry, YouTube ads can generate sales for you at a cost-effective price, even better than other more widely used Google AdWords.
- Saturation is lower: The time to get into YouTube ads is now. We don’t think everyone has fully caught on the full capabilities that YouTube ads have to offer. Scalable channels like this tend to get saturated pretty quickly, and that means costs will probably go up. Be a leader, not a follower.
We’re all on YouTube. Whether it be to research videos, waste our time browsing, or even just listening to music while you’re at work, YouTube has become much more than just a video streaming service. Develop a strategy and plan to tackle this underused advertising strategy before it becomes too saturated. If you have any questions on YouTube advertising, contact us today.