Social Media marketing has probably become the most accessible form of marketing and advertising for small businesses. Convincing people to follow ...
Facebook Jobs enables your business to easily post openings at your office while sipping that morning joe. The major social platform is directly challenging LinkedIn in their update, which it hopes will change the way people look for jobs online. Should your business stop using LinkedIn to post jobs? Absolutely not. But don’t discredit Facebook Jobs just yet.
How Your Business Can Use Facebook Jobs
An “Apply Now” button appears which opens a form that is pre-populated with the user’s information they provided to Facebook when they opened their account, including name, cell and email. Besides the personal information, the user’s profile information is also included. Information like education, location, and any employer information they listed will also be included. The form also prompts the applicant to explain in 1,000 characters (about 250 words), why they’re the best candidate for the position. Facebook has said that the applicant will have the opportunity/capabilities to edit the data provided before it’s submitted. Applications will then go to the employer’s admin inbox (Messenger) where the administrator can reach out to the applicant via their inbox.
The scope of ‘jobs’ a business can post varies. A business can update a part time, full time, and even as an internship. Nonprofits have the opportunity to post volunteer opportunities as well. Users can search for jobs by location with a radius up to 100 miles. They can also sort by industry categories like nonprofit organizations, professional services, real estate, local business, beauty, education and more. According to Facebook, businesses can only see what user’s have made public on their Facebook page.
While LinkedIn has placed greater emphasis marketing professional jobs, the new Facebook jobs tab hopes to serve as a portal for lower-wage positions. To begin competing with Facebook, LinkedIn has introduced a new Facebook-esque featured called LinkedIn Lookup, which lets coworkers connect and message each other through the platform. Facebook already has eyed a way to monetize the service, as they say it will allow businesses to turn the job postings into ads to reach more potential applicants.