Archive | Branding

RSS feed for this section
emoji-social media marketing

How To Use Emojis In Social Media Marketing

More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. The danger in dismissing emojis is that your customers (and your competitors) are using them, even if you aren’t. […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Rebranding on Social Media

How To Rebrand Your Business On Social Media

Your brand is the way the world sees your business, especially in today’s digital driven society. Your brand’s first impression could be made off of your social media presence, so making the decision to rebrand your business can come with some headaches. Rebranding can become an overwhelming experience because it can put your online reputation at risk with […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Social Media Storytelling: Narratives to “Shareatives”

The 5th Annual Podcamp Western Mass, an “unconference” dedicated to social media literacy, rocked the Kittredge Center at Holyoke Community College on March 30, 2013. A dizzying amount of panels and informative sessions occurred where knowledge and ideas served as currency. I was fortunate enough to attend a hard-hitting seminar, moderated by Leslie Rule, concerning narratives […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Integrating social media within your business

We all know social media isn’t going anywhere, but how is your business going to grow it’s online presence with your competition being just one click away? Easy, by integrating social media within your business. Sometimes, just creating a Facebook and Twitter page isn’t enough. By creating an Integrated Social Marketing Plan, which consists of […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Hiring a marketing firm?

Hiring a marketing firm is a serious business decision that should involve a critical look at your business right now and what it will look like in the coming years. You need to know what is involved, with your business and the marketing firm’s, when you decide to hire a marketing firm, and what your […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

The don’ts of branding your business

With the growth of social media, more businesses are branding themselves than ever, even the small businesses. Creating a successful isn’t easy and does not happen over night. It does take some time. Here are a few things to help you in creating your brand for your business or products. Ignoring real strengths: We always see companies […]

Be Sociable!
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •