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emoji-social media marketing

How To Use Emojis In Social Media Marketing

More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. The danger in dismissing emojis is that your customers (and your competitors) are using them, even if you aren’t. […]

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video marketing 2017 creative strategy agency

2017 Video Marketing Trends To Incorporate Into Your Marketing Strategy

Videos is one of the biggest shifts happening in social media and marketing right now. Between mobile technology and video specific platforms on the rise, video content is growing, and continuing to grow in the coming years. According to Forbes, 59% of executives would rather watch video than read text. While nothing is ever really certain regarding […]

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Creative Strategy Social Media Reach

How To Increase Your Social Media Reach

Every platform has ongoing algorithm changes. Major players, like Facebook, have basically become a pay-to-play platform. With the continuing changes in the feeds, your strategy needs to generate content that gets people to consume, engage, and share. There are many ways you can increase your social media reach without costing you any additional advertising dollars. Below, we […]

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Creative Strategy Agency

What is Social Selling?

Back in the day (few years ago), most businesses wanted to keep marketing and sales teams away and separate from each other. If you are a small business, than chances are they are one department. With Social Media influencing our day to day life, we’re at an age where consumers what to have an amazing […]

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Creative Strategy Agency Use YouTube Business-01

Why Your Business Should Be Advertising On YouTube

Why Your Business Should Advertising On YouTube When people think online advertising, YouTube sometimes seems to fall off the radar. YouTube ads are a little secret among advertisers. Yes, we all impatiently wait for the Skip button to activate so we can move to the video we want to watch, but lately, businesses are creating […]

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Creative Strategy Agency Media

Four Types Of Media Your Business Needs To Know About

There’s always a big debate whether or not Social Media and/or Public Relations is effective… especially when it comes to generating new sales for your business. Our take is if Social Media and PR can develop your brand and build awareness about your business, then it’s also a very effective sales tool. But in order to determine how effective […]

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Social Media Platforms Update Across the Board

Facebook Hashtags & Insights  Facebook began introducing hashtags for its social network on June 12th. These phrases are now clickable, collecting likeminded data from other individual users as well as organizations (re: Pages) all under one searchable theme. Searchable meaning they  can be found using the search bar according to Facebook’s Greg Lindley. Any interlinked […]

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Social Media Storytelling: Narratives to “Shareatives”

The 5th Annual Podcamp Western Mass, an “unconference” dedicated to social media literacy, rocked the Kittredge Center at Holyoke Community College on March 30, 2013. A dizzying amount of panels and informative sessions occurred where knowledge and ideas served as currency. I was fortunate enough to attend a hard-hitting seminar, moderated by Leslie Rule, concerning narratives […]

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Does Your Business Have a Social Media Crisis Plan?

Should your company or organization invest in a Social Media Crisis Plan? Yes. There is definitely a risk when you get your business involved with social media marketing, but creating a Social Media Marketing Plan with a crisis plan will help your business navigate social media.   Truth is, most people think that if a social […]

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Increase Facebook engagement by joining other social networks

A big issue businesses have when it comes to social media is that they feel that only Facebook would benefit them, that their customers aren’t on Twitter, Pinterest or Instagram. They take the Facebook only approach and get upset when they get minimal results. This week, we read an article from Business Insider where they showcased […]

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