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How to make your event social.

If your business or organization is having an expo, conference, seminar, workshop, networking/social event or any other business event, utilizing social media is a great way to marketing the event in the present, as well as for the future. Utilizing social media at your event has many benefits such as promoting, surveying and engaging with […]

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Facebook pushes word of mouth advertising

A couple months ago, Facebook tested instant ads based on status updates/wall posts. The new system creates ads based off of user-created content, such as status updates, to create advertisement that is more closely targeted to users and presented more instantaneously. Basically, Facebook is creating a word of mouth advertising structure. Currently, it delivers targeted ads based […]

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5 ways to get more interested newsletter subscribers

Newsletters are a great way to keep business partners, customers and potential clients in the loop of what is going on in your business and industry. The number of subscribers you have doesn’t matter if they aren’t opening your newsletter. Most email marketing services do have analytics. Take a look at what your open rate […]

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Social Researching: what your consumer wants…now.

Have you participated in social researching? Social researching is the combination of marketing research and social media. It’s a way for businesses and brands to know what their current customers want, how they want it, and when they want it. You’ve either participated in a survey or conducted one. If you’ve taken a survey before, […]

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Using QR Codes for social researching

We’ve blogged about QR Codes 101, just like everyone else. But we’ve seen a lot of business that do use QR Codes use it in the most basic form, a link to the website or Facebook page. What are they doing to keep them staying on that link once it is scanned? Recently, we utilized […]

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How to utilize social media during a storm crisis

This past weekend, western Massachusetts (tCSA home base), as well we other parts of New England got hit hard by a nor’eastern… in October! As crazy as that sounds, it happened. The aftermath of the storm brought power outages, roadblocks and many civilians without a warm place to sleep. In the time of power outages, […]

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Top 3 Excuses Small Businesses use to Avoid Web Marketing

1. “I don’t have the time”. This is the number one reason most businesses say for the reason of not web marketing. We get it, you have a lot going on between dealing with the customers, managing inventory, etc – we get it. There are a lot of free tools to use to market your […]

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When to step up your marketing

Marketing seems to always be the first thing cut when budgets are shrunk. When business is slowing down is the time to really step up your marketing. Some businesses are seasonal, for example: ski shops, farms, ice cream shops and many others. How do you know when you should step it up? With our past […]

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