There are a lot of misconceptions about blogging. Most businesses tend to stay away from writing blogs because they are afraid ...
Facebook announced a big change recently, it’s new graph search. I know what most are thinking, “Facebook is changing again?!”. But this change is different. The new Graph Search will focus on four things: people, photos, places, and interests.
So what does this mean? It means local marketing is going to change… again. Facebook’s new graph search is going to allow Facebook’s members to easily and quickly find the best local businesses – according to their friends, and other locals. Facebook will highlight the services and businesses that your friends like, use, comment on, and respond to like restaurants, salons, retail stores and more. Local businesses have already jumped on the social media train, but now it’s not just about presence. It’s about engagement. It’s about maximizing social visibility with stimulating content, visual and/or text, and about social media optimization. So no longer will you have to worry about search engine optimization, you have to start working on social media optimization.
So what do you need to do to get the ball rolling?
1. Likes: With little Likes, it’ll be hard to appear in social search. And while the “$50 for 5,000 Facebook fans” looks great, they won’t translate to business because they won’t be truly local. Do you have a lot of likes but no interactions? The more active, engaging and interactive you are with your followers, the higher chance of your business being found on local search. Facebook will be looking at a wide variety of social signals when determining what to show users in response to their search queries.
2. Social Presence: Facebook is becoming more than just the number of Likes you have. Being active, having good content, and participating regularly are all key. You need to engage your customers somehow and get them to participate. Increasing your engagement will increase your visibility, so interaction is the key. How do you increase engagement? You create creative content… and more of it.
3. Visual Content: Visual content is basically replacing text content. With photos being one of the biggest search results in Graph Search, what visual content are you showcasing? Are you updating each post with a photo? Photos are the most engaging content you can post, compared to video and text. And with Instagram now being a part of the Facebook family, you can surely expect Instagram photos to be included in the next generation of Graph Search.
For a long time, local businesses that have been dedicated to growing a loyal, responsive fanbase by both doing great work and being active in engaging local people via Facebook are best positioned to win at the new social media optimization. All and all, Facebook has changed the way people search for their friends, businesses and people around them. Now, how are you engaging with them?