Five Reasons To Update Your Website

Nowadays, your business’s first impression is based almost exclusively just on your website… and whether you know it or not, your mobile website. Redesigning your website isn’t meant to be taken lightly. You should making functional changes to your website on a regular basis that helps it work better for your business, is more user friendly for your audience, and assist you in reaching your marketing goals overall.

Will customers be upset by a major overhaul? If done correctly, no. But we’re not just talking about a major overhaul to your website, we’re talking about general updates as well. Here are our top five reasons to update your website (no matter how big or small):

1) You want to incorporate a better strategy.
Whether it be adding new and more content to your website, or gaining more traffic and visibility, your website needs a strategy. Does it have one? Is it included in your overall marketing plan? It should be. For example, with the continuing changes to search engine algorithms, your company would be smart to implement a content plan for it’s website (i.e. blogging). Your content is useless if potential consumers can’t easily find it. But now we’re just rambling.

Instead of having one big, massive goal of “redesigning your website”, take a smaller approach. It’s less intimidating and gives you time to do your research, approach it in portions, and tackle it in steps. From interviewing your current customers to exploring what you want the redesign to do, this approach can help you use the information you got through your research and help you plan accordingly.

2) Not getting the results you want.
Hopefully you have analytics software installed to see how your website is currently doing. Your website is there to grow your business. By examining the analytics on a regular basis and tracking progress, you can see what needs to be changed, and maybe what does not need to be changed.

But before knowing if your results are working or not, you need to make sure you create a benchmark. If there is no benchmark, how will you determine success? From website visitors to generating more leads, if you see that you aren’t getting the results you want, do you know what you need to do to change the results? Use the reports to tell you what your consumers like. The pages with less traction are normally the pages the website visitor’s may not like.

3) Your website isn’t responsive/mobile friendly.
If your website isn’t responsive yet, there’s a good chance you’re losing customers. 76% of consumers say the most important factor in a website’s design is making it easy for them to find what they want. More than 17% of all web traffic comes from mobile devices. Now, we’re not telling you to create two whole websites, but creating a responsive website that is the same on desktop as well as your mobile devices should be at the top of your priorities.

4) Your website doesn’t work for you anymore.
Like most businesses, your marketing strategy should be concrete, but it should also be fluid. While you don’t need to do a full website redesign every time you adjust your marketing strategies, it’s a good idea update often to be sure your website is still aligned with your latest strategy and meeting it’s goals. Functionality should be a huge focus for you. Without a user friendly, functional website, you have a high possibility of losing customers. Users tend to not return back if they don’t enjoy navigating through your website. Make your website effective.

5) Your competitors changed their website.
With the fast pace of the Internet today, users expect a company’s website to always be the latest and up to date. If your competitors have made a drastic change to their website and their rankings have increased while yours have decreased, it’s probably time to take a look at your website and make some alterations. Having a higher ranking in search shouldn’t be your only goal, but being on the first page should be.

There are probably many more reasons you need to update your website, but before you make any drastic changes to “go with the times”, be sure to do the research, think how you want your website to work for you, and how you’re going to measure success.

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