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Are you looking for new ways to reach the younger audience? Are you looking to add mobile to your marketing mix? Snapchat may be the answer you’re looking for.
Snapchat is a popular social media/mobile app that shares photos and videos that disappear after a short time. It logs over 400 million messages every day!
First, lets explain how Snapchat works. A Snapchat picture, or snap, is only available for a set time limit, from 1 to 10 seconds, once the user opens it. However, the Snapchat Stories feature (which is similar to posting) allows items to be available for up to 24 hours. The limited lifespan of a snap makes Snapchat the perfect tool to deliver a call to action that creates excitement and a sense of urgency for your business (for example: sales).
So, how can you actually use Snapchat for your business? Here are five things you need to know on using Snapchat for business:
1. Understand Your Audience
Before your team creates a marketing strategy for Snapchat, you need to settle on what your “voice” will be on social media. For Snapchat, it should be easy to understand, and your posts should have a sense of fun. For example, you are capable of incorporating the drawing function on Snapchat that allows you to add edits to your photos. This helps make your team seem more personable, adding the human touch to the business. If you’re just starting out on Snapchat, take some time to do your homework. Browse through other accounts and follow other people to get a better idea of how they use the app. Do your research!
2. Use Video in Snapchat!
Snapchat is not just all about selfies and other photos, videos are a key component of the platform as well. Although the videos disappear once they have been viewed as a message, marketers can use the My Stories feature that allows followers to view your snaps more than once. Think of it as a post to your Facebook page. It is a great way to reach out to people who are interested in getting a sneak peek of your office culture, products/services, and everything in between.
3. Show Your Personality
As it goes with any social media platform, Snapchat gives you a chance to showcase your business to the world. You should always be working to add personality into your photos and videos on any social media platform to help people connect to your brand. Use Snapchat to show off more than just content, but show the human side of your business. Ask different members of your team or other people at your company to contribute to your Snapchat strategy.
4. Take People Behind the Scenes
Snapchat added a Stories feature that lets brands send out a combination of images and videos to tell a story. If you have a lot of fun behind-the-scenes footage, offer your followers on Snapchat a taste of the action. Sneak peeks on Snapchat are one way to build customer loyalty and buzz around a new product before it even hits the shelves. For example, your brand’s snaps could include a string of teasers leading up to the product launch.
5. Share Sales and Events
Use snaps to promote your brand or products to customers. Share updates for upcoming events your business is hosting or a part of. Share your human side to also promote the sales your business holds. For example, the holidays have a heavy marketing push. Snaps of a holiday greeting or invitation are great ways to keep your brand top of mind with your customers during the holiday season.
There are many other ways your business can use Snapchat in their mobile marketing strategy. If you have any questions about Snapchat or how your business can use it, contact us today.