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For a very long time, most businesses have had a tough time explaining the benefits of searching engine rankings from social media. Although posting links from your website to your social media platforms alone doesn’t help you rank higher in search specifically, your overall social media presence does have a bearing on how your content is ranked. And don’t forget, the social media profiles themselves do rank for search, bringing more visibility to your brand’s digital footprint.
In our years of experience utilizing social media to garnish a larger search presence, we compiled a list of 4 tips to help improve your search rank with social media:
1. Optimize Profiles for Search
One of the easiest, yet most important things you can do to improve your rank is to optimize your social media pages with your industry keywords. Figure out which keywords you want to rank for overall in your search engine strategy and work them into your bio of each platform.
2. Optimize Content for Search
When you developed that list of keywords you want to rank for, be sure to utilize those keywords in to your content. Individual posts on some media networks are actually indexed by Google, like Twitter and Pinterest. Using keywords within your social media content can help your posts appear in search results. Don’t forget to use industry relevant hashtags where possible.
3. Make Content Searchable and Sharable
Many social accounts give you the option of keeping your profiles and/or content private, public, and variations in between. When it comes to your business, you want all of your social media accounts to be public. You also want to make all of your content to be searchable. Although not all posts across platforms get index in Google, Twitter and Pinterest do, making great examples of a social platform that makes your content both searchable and sharable. Both encourages sharing to a great extent. One thing businesses seem to do is overlook Google+. One of the biggest benefits to Google+is that it can influence your search rankings. Being active on Google+ are immediately indexed and increases the chance of your business’ posts getting seen.
4. Create Content Your Audience Will Share
Increasing your shares on social media will help with brand authority. In social media, short attention spans and character limitations force us to be strategic when choosing our words. With some time and thought, you need to create messaging that may help content generate more impact. Find words that cause the reader to relate to an emotion, and/or trigger action. Those power keywords aren’t just for search engines; they’re important in emails, headlines, buttons, pop-ups and anywhere else your audience needs to take action.
Bonus: Social Media Channels Are Search Engines, Too
Nowadays, people don’t just go to Google to look things up; they also started using social media channels to find what they’re looking for. Facebook has increased it’s search capabilities and has said it plans to develop it’s search function more into 2017. If someone wants to check out your company, they’re likely to open the social platform and do a quick search to see what kind of presence you have. YouTube, which is owned by Google, is also a search engine in of itself, ranking the #2 in search, after Google.
The key to using social media to help you rank higher in search is to drive traffic and click-through rates from your social media to your website, and getting your content reposted to drive back links to your site. Overall, keep building your followers and engagement to help you rank a little higher in search. Also make sure to post consistently on all of your networks. Contact us you have any questions on how social media can help be a part of your larger search engine marketing strategy.