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Your brand is the way the world sees your business, especially in today’s digital driven society. Your brand’s first impression could be made off of your social media presence, so making the decision to rebrand your business can come with some headaches. Rebranding can become an overwhelming experience because it can put your online reputation at risk with your long time customers. So what can you do to evolve your brand and it’s digital positioning? Take ownership of the situation and lead the charge when it comes to transitioning the company’s brand. Below are three tips you can do to help your business transition through the rebrand:
1. Organize Your Rebrand Efforts
As a business, social media platforms present you with the unique opportunity to promote your brand and engage with potential customers all at once. Besides the fact that businesses should constantly be checking their profiles and determining what content their audience loves and what they could live without, look at what the rebrand could do not just your “face” on social media, but the engagement you have with your followers.
If your company is going to the extreme rebrand of a new name, research everything from the new social media handle to the vanity URL and everything in between. You only get one chance at a first impression, and rushing the process is a surefire way to end up making a mistake. This might seem like a no-brainer, but the reality of the internet is that sometimes, handles and websites are taken. To avoid a potentially humiliating situation (like announcing the rebrand only to realize after that your new Instagram handle is already taken), do your research!
2. Cover All The Basics
No matter how smooth your rebrand rollout is, people are still likely to have questions. The last thing you want is for your social media community to feel worried or confused about this major shift in branding, so take the time to anticipate their needs. Think of the questions your community may have. Put together a list of all the most likely questions you think you’ll receive after launch. Craft answers to the question you think you may get, so that your response is thought out and straight forward. Assigning a person to monitor your social media profiles after the rebrand launch addressing questions quickly and clearly will provide a better experience for your audience.
So, after all the research and necessary prep work (vanity URLs, design, etc), you’ve finally launched your rebrand! Make sure that you update all your social media platforms on the same day, before your announcement. The worst thing you can do is make the announcement with the new brand on certain platforms and other platforms unchanged. Also, make sure your Google Business page is up to date with your most current information and branding. In addition to your typical social media profiles (Facebook, Twitter, LinkedIn, Instagram), make sure to edit the details on review sites like Yelp and TripAdvisor. Announcing a rebrand before actually changing your presentation can be a strange experience for community members. Ensure that your message is consistent across all platforms.
3. Utilize Paid Ads To Promote Rebrand
You’ve launched the new brand. Now what? With continuous algorithm updates from Facebook, Instagram and Twitter, it’s important to look at how you will reach your current audience and potential audience. Just posting about it won’t reach the amount of people you want. Think of running campaigns to reach your current fanbase, but targeting a new one as well. With minimal costs, you can expand the reach of your new brand.
Overall, rebranding (from new logo to a new name and everything in between) should be thought out. Just choosing a new name isn’t as simple as it use to be. Available URLs and usernames make it difficult to find/create a brand that is concise and universal across all digital presences. Take your time and find the best solution for your business. Need help rebranding your organization? Fill the form out below and let’s connect.