Yes, internet is booming, but don’t dismiss traditional means of advertising. Great advertising does two things: It stops you and it moves you. Whether it be a comedic advertisement or an emotional connection, your advertisements need to move your audience– to think, act and buy. Whether you see the message on TV, a billboard, a laptop or a smartphone. Unlike most agencies, we don’t want to place you anywhere just to make a buck. We strategize and consider all avenues where your business will get the best exposure, as well as correlating all offline strategies with those online.
We come up with unique and inventive concepts communicated in layouts, visuals, graphics, copy content, and audio tracks. However, our creative is not meant to impress our peers or win awards – although it often does both.
We have higher standards.
Before a creative concept is shown to a client, we double check to make sure it is on message and aimed at the right target audience.
Most importantly, before it is presented, we insist that the concept achieves the client’s communications objectives. These might be:
- Build brand awareness
- Generate qualified sales leads
- Make the telephone ring
- Increase website visits
- Sign up to attend an event
- Go to a trade show
- Try a new product
- Request a sales person to call
- Ask for more information
- Increase sales
Fulfilling clients’ communications objectives drives our philosophy and sparks our creative efforts.
At Market Mentors, unique and inventive advertising techniques are our specialty.