Three reasons it’s time to disconnect

Most companies are realizing that social media isn’t just a tool that is passing by, but something that needs to be included in the marketing and communications strategy permanently. And while most companies hire someone or outsource their social marketing efforts, some companies try to take an easy way out, which is actually an ineffective way to utilize social networking sites. That’s right, I am talking about the businesses that have their Facebook accounts linked with their Twitter accounts linked with their LinkedIn accounts and on and on.

 

Although it may save you time, it’s a completely ineffective way to utilize social media because of three reasons: interaction, repetitiveness and brand monitoring.

 

Interaction. Twitter is a highly interactive platform. If you are just automating your postings from Facebook and never look into your Twitter account, how do you know if potential consumers are interacting with you, asking you questions, etc. More businesses are making the mistake of creating a Twitter account, linking it to their Facebook page and forgetting about it. Twitter is  a great tool to monitor your brand and your industry, and if you auto-feed it from your Facebook posts, then you aren’t helping your brand.

 

Brand Monitoring. What tools do you use to monitor your brand? Twitter, believe it or not, is a great tool to monitor your brand. With the expanded search capabilities, you have a better chance of finding out who is talking about you giving you the opportunity to react. If you have connected the social networks and never log in to Twitter, then you have no idea when you get a new follow, a direct message or tweeted at and more importantly, who mentions your company name. Twitter is the social  network site that relies heavenly on content AND interaction. If you are just posting content with the interaction, then don’t expect a heave ROI from Twitter.

 

Repetitiveness. If you are posting an article, promotion or anything related to your business and it auto-feeds from your Facebook to your Twitter to your LinkedIn etc etc, then what makes people want to follow you on each site? Each business needs to have a strategy on how they will use each social network. Yes, you can post the same piece of information on each website, but spread it out through the day.

 

There are some benefits to connecting Facebook and Twitter, i.e. sharing the information of events. If you go to Facebook.com/Twitter, you can modify the changes in your setting so that you can take out the auto-feed from the posts you make. To end this post, we advise you talk to your marketing representative to see what they are doing, because if you are being repetitive on all social networks, consumers will start to disconnect and not follow your brand online.
Be Sociable!
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