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More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. The danger in dismissing emojis is that your customers (and your competitors) are using them, even if you aren’t.
Using emojis on Twitter results in 25.4% more engagement, while on Facebook, using emojis results in 57% more likes, 33% more comments, and 33% more shares. Businesses are using emojis on Facebook to respond to customer comments, convey clear emotions and speak their customers’ language. They can help make customers feel like your company is listening and cares. With Twitter only allowing 140 characters, don’t waste characters typing out a complicated emotion when you can convey it with an emoji instead. On Instagram, nearly 50% of all comments and captions contain emojis.
Below are three tips on how to use them for effective brand building:
1. Understanding What Emojis Meaning
One of the biggest mistakes of the emoji world is that sometimes those seemingly cute little symbols might not mean exactly what you think they mean, for example, only 7% of people who use the peach emoji, are actually referring to the fruit. 33% of emoji users who use the peach emoji refer to it as ‘butt’ and 27% use it in a sexual reference. When looking to incorporate emojis in your content, be aware of all the possible meanings and innuendos. Context is everything.
2. Using Emojis Organically
The point of an emoji is to simply convey a clunky, somewhat long sentiment. One of the biggest benefits of emojis is the way to show customers the human side of your company. When thinking about using emojis, less is more. These graphics/images have the power to communicate a lot with little (just a simple view is enough to make sense). Millennials used Emojis daily by using them on different social media platforms. If you’re looking to engage that demographic, you’ll certainly want to think about using them, just don’t over do it. Overall, learn and know how to use them in conversation. When thinking of your target audience, consider if the emojis resonate with them or what will they connect with emotionally?
3. Using Emojis For Real-Time Engagement
You can use emojis on social media whenever you deem appropriate, as you would with text, video, etc. Using emojis while engaging can delight and entertain people, amplify the meaning of the message, or have the opportunity to create an immediate response.
Whether you like them or hate them, they’re here to stay. Emojis have entered into the public communication streams in a big way, you can expect that emojis will continue to play a role in how brands communicate with their audiences.