There are a lot of misconceptions about blogging. Most businesses tend to stay away from writing blogs because they are afraid ...
If your business in based in the Northeast of the states, then you are familiar with our winter weather. Snowstorms are unpredictable. Meteorologists aren’t always right, but when they are, there’s a good chance your town shuts down. The one question we get a lot is “what type of content should do we on social media during the snowstorm?”. If your business is closed or your office is working from home, there are three things you need to do in order to shovel yourself out of stress during the storm and increase engagement on your social media platforms:
1. Prioritize Content
All content is not created equally. If you schedule your social media content ahead of time, what you intended to be posted may not work. Most people will be out of work, or working from home so freshen up your content schedule to match what’s going on that day and/or create content that will related to your audience being at home during the storm.
2. Engage With Your Audience
Now that you prioritized and rescheduled the content, create posts that will engage with your audience. Before you create, be sure to know how your target audience is online during the storm! When everyone is at home and not working, the social feed moves a lot quicker. More people are posting, so what will you do to keep your posts in the feeds longer? Polls and surveys are a great way to engage with your audience. The biggest thing you can do to be successful during a snowstorm is creating content that gets engagement (shares, comments, etc.). You can also run an advertising campaign and boost your content to increase engagement.
Talk about it, everyone else is! From sharing photos of your work-from-home spaces to actually having a snow day and highlighting the personable side of the brand, your audience wants you to be a part of the snow conversation. Keep up with weather updates, openings/closings, and more to keep your audience up to date.
For us, we are enjoy working from home. Changing the scenery every now and then does improve productivity. Below are the photos of some of our team members’ workstations during the latest storm.