What Instagram Web Profiles mean for your business

Instagram has grown and changed since it launched two years ago. It recently began rolling out Web Profiles to their users. This is a huge step for the mobile social network. The Instagram accounts are still managed via mobile devices (uploading photos, adding filters, etc), but with the addition of Web Profiles, it  has given businesses an opportunity to expand it’s reach when utilizing the mobile app in their marketing efforts.

 

The profiles, which look like a mixture between Facebook Timeline and Pinterest, are available to all members and is simply a destination pages that show all of a user’s photos online in a catalog, instead of just single images. They feature a profile photo, bio, and all the pictures uploaded by the account holder. For the first time, users have the ability to do is share their profile, follow others, and interact with content through likes and comments. An animated, rotating mosaic of Instagram photos highly resembles the Facebook Timeline Cover Photo’s shape and size.

 

Web Profiles will certainly change how you will, or should, use Instagram. For businesses that use Instagram as part of their social media plan, it means several things:
  • This change makes the media reach more users, especially those without iOS or Android devices.
  • Makes it easier for those who already have Instagram accounts to find and follow more users on the Web.
  • An opportunity to utilize Instagram in your SEO efforts

 

For any questions regarding Instagram, feel free to contact us.

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