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Foursquare has stepped up its’ game… in a big way. Here are some things you need to know about the new Foursquare:
1. The layout: Foursquare now allows your business to manage, post and interact on it’s website. They are no longer just a mobile app for you to use checkin to events, restaurants and at work. It is now a place for businesses to reward regular visitors and market to their potential consumers via mobile, which Facebook hasn’t been able to do successfully yet.
Before you can do anything, you need to claim your page! This, unfortunately will take time. You need to submit ownership of the location and Foursquare will then mail you a verification code to the address of the business. Once you claim your venue, you can start right away. When you log in, you will log in to your personal account and switch over to your business page (think Facebook). In the photo to the right, you can see the drop down menu from the top right under your username. You can than click on the business that you already have claimed.
2. Posting: Once you’ve switched over to the business page, you are able to post an update, photo and/or special for your business. This will show up when visitors checkin to your business or if they are geographically close to your business so make sure your marketing department or agency thinks of some creative campaigns to steer customers to your business and not your competitors across the street! On this page, you will also see the number of customers you have had checked in and the ability to link to your Facebook and Twitter accounts.
3. Real World Analytics: This is a great opportunity to check out every person who has checked in to your business, where they posted their check in (i.e. Facebook, Twitter, etc), Unique Visitors, Top Visitors and much more. This is a great opportunity to run specific campaigns or to reward your avid customers who check in on a regular basis. The first rule of business is keeping your current customers happy. If they’re happy, they will market your business via word of mouth. You could also mention current check ins for the people that connected their Twitter accounts to Foursquare (which will appear next to the user names as well). There are many, many ways you could utilize the new Foursquare Real World Analytics
4. Long Term Engagement: This is the opportunity to see your most engaged users, people who like your venue, your updates, have added you to their list, etc. It’s a great opportunity to spark engagement to the customers that care about your business and create a rewards incentive that cater to them.