Why Your Business Should Blog

There are a lot of misconceptions about blogging. Most businesses tend to stay away from writing blogs because they are afraid of the time commitment. For most small business and entrepreneurs, time is scarce, so why write a blog, right? If you develop the strategy and determine the process to continually keep your blog updated, there will be many benefits for your business.

1. The Blog Drives Traffic

First and foremost, one of the biggest benefits of blogging is actually bringing people to your website. Yes, you will get people who search your company name directly. But writing about topics related to your services, product, and industry allow for potential customers to find you. Every time you update your website with a blog post, it creates another indexed page in search, increasing your opportunities to get people to your website.

 

2. Blogs Generates Leads

Blogging is also an effective method for generating leads for your business. When you are driving traffic to your website through your blog, it’s important to keep contact information/forms easily accessible for visitors to fill out. Most of your blogs should have a call to action to be able to start the process of lead generation.

 

3. Feeds Content To Your Social Channels

Make the most of blogging. Outside of the benefits of increase visibility in search rankings, your blog content can also be used as valuable content on your social media channels. Having a large following on social media isn’t being fully utilized if you are not driving them to a website. Sharing your content on social media will let your visitors see your expertise and authority in the industry.

 

4. Be The Authority

You have opportunity to present your business as an authority in your industry by maintaining a blog. Publishing high quality content on a regular basis and is helpful for your target customer, it’ll help establish you as an authority in their eyes. Building authority helps your company build a following.

 

Blogging has it benefits. To help keep it consistent and of good quality, make it a team effort. Having different people from different departments can help share the overall expertise of the company. There are many more benefits to blogging. If you’re looking to take your blog strategy to the next level, fill out the form below.

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